Marketing Copywriting Skills
Copywriting is one of the key skills in running an online business. Communication in any form of business is a critical issue. A shop owner will come face to face with his or her customers on their shop premises. Someone based in an office or workshop will often encounter their customers face to face or possibly by phone. Service engineers dealing with household problems will meet their customers in their own homes when calling to make a repair, to service equipment or install new components. Internet marketers will probably never meet their customers face to face nor hold phone conversations with them; their only form of communication will be the words on their websites, in emails, articles or sales letters. Without the skill to use those words in the right way, running an online business is going to be very difficult and, probably, unprofitable.
Copywriting is the term we use for any writing contained within our marketing, wherever that may be. A bit of research on the internet will produce many sites, reports, eBooks, etc. offering advice on how to produce copy for an internet business. Some of this advice is produced by experienced marketers and copywriters but a lot of it isn’t. If you can find information from a quality source you can certainly learn from that and acquire the skills you will need. There is always the option, especially if you are new to the business, to ‘outsource’ your copywriting through companies such as “Fiverr” or “Upwork” which will cost very little. However, it is a good idea to learn the skill of copywriting so you can produce your own content, articles and sales letters.
I am not going to try to give a comprehensive review of the whole copywriting gamut within this one article, there is neither the time nor the space. However, here are a few bits of advice which are well worth considering when you come to write.
First of all, you are not writing a novel. I love the work of Charles Dickens but he would have made a lousy copywriter! All copywriting needs to be pithy and to the point. Avoid flowery language and lengthy explanations. Remember, your reader will usually have a very specific idea of what he or she is looking for and will be asking the question when faced with any copy: “What’s in it for me?” Always try to anticipate any particular questions your readers may wish to ask and answer those questions in your writing – before they ask them. Think from your potential customer’s standpoint all the time. Unless you have a particular experience you feel you need to share to reinforce the information you are discussing, keep the words, “I”, “Me” and “My” out of your writing. “You” and “Your” are the words to use; this is not because your readers are selfish, but because they are looking for something very specific to fit their own particular needs.
Always, but always, concentrate on the benefits of your offer rather than the features. However, exciting or impressive you may find the features of your offer, remember that the readers want to know what’s in it for them – in other words how will it benefit them. Only write about the features if they enhance the value of the benefits in some way. Copywriting is not as difficult as some people try to make out, but it does require thought and research to really engage with your potential customers.
Know the Role of Copywriting in Website Marketing
Copywriting is actually the written content for promoting a business or an entity. The main goal of this service is to expand the audience to the site. Almost all the multinational companies are now trying to promote themselves across the world, with disposing the audience worldwide. This is one of the main reasons for growing importance of the copywriters in the world. Nowadays, advertising and marketing campaigns are increasing online, raising the demand of the writing professionals. Many companies are opening job opportunities for the candidates, business owners always want to get lots of audience to their site. Good content is very important for advertising and campaigning.
Know the History of Promotion of Content-
The use of good content for improving sales and spreading awareness was from the 18th century. In the earlier days, the writers knew the customer behavior before the promotional campaigns for the websites. There are veracious reports and evidence that impart that there was always a requirement for the experience writers. Most of the customers judge the quality of the website by the informative content, attractive design and development.
The market for writers is growing in larger speed due to an invention of the internet. The introduction of search engine optimization has put a great impact on the copywriters. The designers who work for the SEO professionals mainly emphasise on the combination of keywords, quality contents, and their associated search engine rankings. The professionals always try to avoid the junk content on the site. It is very tricky to naturally integrate keywords in the writing.
Tips To Write Good Content-
1. Know the audience nicely-
One of the main criteria for writing good informative web contents is to understand the requirement of the audience. The type of viewers coming to your site determines what type of contents the writers have to create. This can help in increasing the sales.
2. Give an attractive Title and sub-titles-
The headline is very important for a good content. Almost all the website users scan all the topics and then select the best one. It is very important to have an attractive headline along with 2-3 sub titles by dividing the article or blog into paragraphs.
3. Keep writing short and simple-
Almost all the professional writers try to write simple yet short articles and blogs. But they never compromise the quality while writing short. The writers always maintain quality and provide lots of information.
Thus, it is clear from the above content that copywriting plays a major role in advertising and sales. It is very important to hire a proficient writer to make your site’s contents simple yet informative.